Meet Joella: A Northern Tutchone entrepreneur who connects people to culture and to land. She also happens to be an EntrepreNorth cohort alum and our first guest on S2 of Venture Out!
In 2012, Joella stepped into entrepreneurship and purchased an existing soap business in the Yukon. She named it The Yukon Soaps Company and turned it into a community-building, language-learning, earth-connecting hub in her home town of Mayo.
For Joella, entrepreneurship is a way to promote language ("if we don't use it, we're going to lose it") and uplift Indigenous young people in meaningful ways. She always starts by asking, 'what does the community need?' and takes it from there. Most recently, this has involved the launch of two new ventures: Raven's Landing and Dan K’ehte Natsedan - Learning Our People’s Way.
In this episode you will also meet Northern Tutchone changemaker Eileen Peter, who is Joella's right-hand woman and the Marketing & Social Media Manager at The Yukon Soaps Company.
This episode features Brave Face by Diyet & the Love Soldiers. Venture Out's theme song is Fires Across the Tundra by Denendeh's Leela Gilday.